Disainilahendus Dengo 80g Šokolaaditahvel, autor Brazil & Murgel Design Studio

Disainilahendus Dengo 80g Šokolaaditahvel, mille autor on Brazil & Murgel Design Studio, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Toidu, joogi ja kulinaristika disain.

KuldKulinaaria· 2020

Dengo 80g Šokolaaditahvel

disainer: Brazil & Murgel Design Studio

Klient: Dengo Chocolates

Auhind Kuldauhind A' Design Award kategoorias Kulinaaria

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Värvid

Disain

Teosest Dengo 80g Šokolaaditahvel

Dengo 80g on šokolaaditahvel, mis on loodud Dengo Chocolatesi jaoks. Skulptuurne vorm kujutab Brasiilias Bahias asuva Atlandi metsa elemente, kust kakao pärineb – näiteks kuivi lehti, taimestikku ja seemneid. Kumerad pinnad ühendavad kahemõõtmelisi ja kolmemõõtmelisi jooni, nii et poleeritud viimistlus peegeldab valgust üle kogu tahvli. Tahvel valmistatakse polükarbonaatvormides, mis on tehtud CNC-freesitud alumiiniumšabloonide abil, mis säilitavad peened jooned ja kumerused. Varieeruv paksus annab tahvli murdmisel krõbeda praksatuse.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Dengo 80g Šokolaaditahvel on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Dengo 80g Šokolaaditahvel peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Dengo 80g Šokolaaditahvel tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Mõõtmed ja pakend: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Sildid: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Tootmistehnoloogia: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Disainiülesanne: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Uurimistöö: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiratsioon: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Projekti kestus: The project took place in Sao Paulo, between May and October 2018.
Tööprotsess: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patendid: n/a
Meeskonnaliikmed: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Piltide autorid: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato