Disainilahendus Have Fun Duck Gift Box Suupisted, autor Pufine Advertising Ltd.Co.

Disainilahendus Have Fun Duck Gift Box Suupisted, mille autor on Pufine Advertising Ltd.Co., on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Have Fun Duck Gift Box Suupisted

disainer: Pufine Advertising Ltd.Co.

Klient: Zhou Hei Ya International Holdings Company Limited

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Have Fun Duck Gift Box Suupisted

Kinkekast "Lõbutsege pardist" on spetsiaalne kinkekarbike noortele. Pikselstiilis mänguasjadest, mängudest ja filmidest inspireeritud kujundus kujutab noortele huvitava ja detailse illustratsiooniga "toidulinna". IP-pilt integreeritakse linna tänavatele ja noored armastavad sporti, muusikat, hip-hopi ja muid meelelahutustegevusi. Kogege toidu nautimise ajal lõbusaid spordimänge, väljendage noort, lõbusat ja õnnelikku eluviisi.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Have Fun Duck Gift Box Suupisted on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Have Fun Duck Gift Box Suupisted peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Have Fun Duck Gift Box Suupisted on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The illustration of"Food City"is drawn with a unique"pixel"expression method,which is younger,more interesting,full of imagination,and produces a visual experience of traveling around the city.The outer box cover uses the English letter"K"as the main visual Symbols,intensify the process of enjoying food,and mean"keep"in English,which represents the maintenance of a positive and optimistic attitude to life;the establishment of very prominent and symbolic displays on the store display,which promotes the desire to buy the product;After sharing the product with others,it becomes a small game that can be participated by multiple people,forming an interesting interaction and communication.
Mõõtmed ja pakend: Length220mm, width210mm, height220mm
Sildid: Gift box, packaging, food, pixel style, young, stylish, fun and unique
Tootmistehnoloogia: The packaging material is made of paper,which is conducive to natural degradation and recycling.Using pantone spot color printing and local UV process,the outer box and the inner box are all made of one-piece cutter,which is convenient for later transportation and assembly.
Disainiülesanne: 1.The biggest challenge is to find the lifestyle that young people like through packaging design,to link with products,to establish interaction and communication, and to improve sales;2.improve the use value of packaging,do not let packaging become garbage"art".
Uurimistöö: Youth,fashion and fun are the research subjects of design.Through young,interesting scenes and lifestyles,with new,interesting,artistic forms of expression to show.Through the way of game interaction with consumers,spread;how to display in the store,so as to improve the desire to buy.Pay attention to environmental protection,so that the packaging can be used for a second time,reduce the waste rate of packaging,and improve the utilization value of packaging.
Inspiratsioon: The gift box is inspired by the creative form of"pixel"toys,games,and movies,creating a"food city"that belongs to young people.The brand IP image is incorporated into the corners of the city as an interesting seed.Music,hip-hop and other entertainment items are integrated with each other,while enjoying fun sports games and enjoying food,it is precisely to express a younger,fun and happy lifestyle.Happiness comes from every corner of life.
Projekti kestus: The project started in Wuhan,China in May 2019 and completed in Wuhan,China in October 2019.
Tööprotsess: Interesting gift box packaging can not only be used for gifts,but also form an effective dissemination,the product can stand out in the store, thus increasing sales.And after enjoying the food,the outer box can be used as a delicate storage box;The envelope can be used as a simple bookshelf to put books;Internal small box as a game prop,many times use.
Meeskonnaliikmed: Designer: Duan Li
Designer: Gui Dani
Creative Director: Zhang Yanhui
Project Director: Xia Ling
Customer Service Director: Zhou Xiaoli
Animation Picture: Wang Kai