Disainilahendus Beauty United Space Salongi sisekujundus, autor John Sun and Renee Zhu

Disainilahendus Beauty United Space Salongi sisekujundus, mille autor on John Sun and Renee Zhu, on kõrgelt hinnatud 2020 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

KuldInterjöör· 2020

Beauty United Space Salongi sisekujundus

disainer: John Sun and Renee Zhu

Klient: DDDD Creative Company

Auhind Kuldauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Beauty United Space Salongi sisekujundus

Beauty United Space on juuksuri- ja ilusalong, mis asub Hiinas Wuhanis. Umbes 220 ruutmeetri suurune interjöör koondab juukselõikuse, soengu- ja meigiteenused ühte kohta. Brändiidentiteedi põhivärvid jagavad ruumi tsoonideks ja loovad tugevaid värvikontraste. Läbivaks teemaks kogu ruumis on bussi abstraktsed elemendid. Materjalidena on kasutatud eelvalmistatud terratsopaneele, tsemendiplaate, peegel- ja harjatud roostevaba terast ning vormitud plasttoole. Interaktiivsed alad ja tooteesitlused aitavad külastajatel brändi mõista.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Beauty United Space Salongi sisekujundus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Beauty United Space Salongi sisekujundus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Beauty United Space Salongi sisekujundus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Mõõtmed ja pakend: About 220 square meters.
Sildid: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Tootmistehnoloogia: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Disainiülesanne: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Uurimistöö: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiratsioon: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Projekti kestus: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Tööprotsess: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Meeskonnaliikmed: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Piltide autorid: Photographer: Sensor Images