Disainilahendus Cascahuin Tequilapudel, autor Humberto Garcia

Disainilahendus Cascahuin Tequilapudel, mille autor on Humberto Garcia, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Cascahuin Tequilapudel

disainer: Humberto Garcia

Klient: Tequila Cascahuín

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Cascahuin Tequilapudel

Cascahuin on tequila jaoks kavandatud pudel. Pudeli suudme, rõngast ja kaela on muudetud nii, et sulgemissüsteem töötab korkkorgiga. Brändi ikoon on kantud kõrgreljeefina pudeli kaelale, mis annab pakendile iseloomuliku pitseri. Klaasanum on toodetud puhumisvormimise teel, kus põhimaterjaliks on naatrium-kaltsiumklaas. Kork on valmistatud valitud looduslikest korgigraanulitest, mis on värvitud toidukvaliteedis taimsete pigmentidega. Pudeli mõõtmed on 70 x 70 x 260 millimeetrit. Disain ammutab inspiratsiooni Hispaania-eelsest käsitööst, materjalidest ning tähtede lugemisest.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Cascahuin Tequilapudel on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Cascahuin Tequilapudel peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cascahuin Tequilapudel on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Mõõtmed ja pakend: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Sildid: design, product design, graphic design, art direction, tequila, bottle, visual design
Tootmistehnoloogia: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Disainiülesanne: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Uurimistöö: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiratsioon: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Projekti kestus: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Meeskonnaliikmed: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Piltide autorid: All photos: Irving Jimenez & Humberto Vanhuten