Disainilahendus Oink Pakend, autor Studio 33

Disainilahendus Oink Pakend, mille autor on Studio 33, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

Oink Pakend

disainer: Studio 33

Klient: Sin Ravnice

Auhind Hõbeauhind A' Design Award kategoorias Pakend

33,850

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #110499

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Oink Pakend

Kliendi turu nähtavuse tagamiseks valiti mänguline välimus ja tunnetus. See lähenemine sümboliseerib kõiki kaubamärgi omadusi, originaalset, maitsvat, traditsioonilist ja kohalikku. Uute tootepakendite kasutamise peamine eesmärk oli tutvustada klientidele mustade sigade kasvatamise ja traditsiooniliste kõrgeima kvaliteediga liharoogade valmistamise lugu. Linoollõiketehnikas on loodud illustratsioonide komplekt, mis näitab meisterlikkust. Illustratsioonid ise näitavad autentsust ja ärgitavad klienti mõtlema Oinki toodetele, nende maitsele ja tekstuurile.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Oink Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Oink Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Oink Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
Mõõtmed ja pakend: Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm

Box Packaging
195 mm x 140 mm x 110 mm
Sildid: packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
Tootmistehnoloogia: The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
Disainiülesanne: Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
Uurimistöö: The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Inspiratsioon: OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
Projekti kestus: The project started in April 2019 in Osijek and finished in October 2019 in Osijek
Tööprotsess: Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
Patendid: OINK Trademark (2020) Sin Ravnice
Meeskonnaliikmed: Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic
Piltide autorid: Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019