Disainilahendus Classic Blue Sealed Baijiu Alkohoolsete jookide pakend, autor Xueqian Zhang and Jingzhang Xiao

Disainilahendus Classic Blue Sealed Baijiu Alkohoolsete jookide pakend, mille autor on Xueqian Zhang and Jingzhang Xiao, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2021

Classic Blue Sealed Baijiu Alkohoolsete jookide pakend

disainer: Xueqian Zhang and Jingzhang Xiao

Klient: Jiangsu Yanghe Distillery Co., Ltd

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Classic Blue Sealed Baijiu Alkohoolsete jookide pakend

Klassikaline Sinine Pitseeritud Baijiu on pakendidisain traditsioonilisele Hiina kangele alkohoolsele joogile. Pudel on valmistatud elevandiluuvalgest keraamikast ning selle nelinurkne korpus meenutab paviljoni vormi. Külgedel olevad lainelised jooned viitavad köiesõlmele ja nisuviljapeale, mis on üks Baijiu valmistamisel kasutatavaid tooraineid. Tušimaalingu stiilis illustratsioonid kujutavad kolme Suqiani linnaga seotud teemat. Välispakend on valmistatud paberist, kasutades nahatöötluse tehnikaid. Disain viitab iidsele kombele hoida Baijiu vanandamiseks pitseeritud savinõudes.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Classic Blue Sealed Baijiu Alkohoolsete jookide pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Classic Blue Sealed Baijiu Alkohoolsete jookide pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Classic Blue Sealed Baijiu Alkohoolsete jookide pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Classic Blue Sealed Baijiu , the overall design is based on ivory white, embossed with wheat ears on the side of the bottle, which also reproduces three themes of "Chinese Baijiu capital, famous city of water, The Hometown of Emperor Xiang" in ink painting. Compared with ordinary liquor products, Sealed Baijiu is stored in a special pottery jar with a aging effect. The design of the bottle is simple、elegant and extraordinary, creating this classic Baijiu with special flavor.
Mõõtmed ja pakend: 210mm x 155 mm x 315mm x 3 kg Width x Depth x Height x Weight
Sildid: crafts, Baijiu, spirit, packaging, art
Tootmistehnoloogia: The product adopts the characteristic ivory white ceramic bottle, the material combined with the form of illustration, which are more classical, and the outer box is paper based with leather craftsmanship, which is simple and fashionable, reflecting the cultural charm.
Disainiülesanne: In terms of wine brewing, wetland green raw grains are selected and brewed with soft and soft three-low technology. The temperature should be kept between 15-20 degrees Celsius and the relative environmental humidity should be kept at about 70%, which is exactly why Yanghe brand's soft quality is created.
Uurimistöö: A jar of fine Baijiu is not only a review of the development of Baijiu making skills in Guyu, but also a "fermentation" of original intentions and ingenuity in time, creating a feeling of peaceful homeland and prosperous country. At the same time, Classic Blue Sealed Baijiu (2020 version) is reflecting the value of its collection. It is carrying humanism and history, can apply to wedding banquets, giving gifts, and other precious moment of life.
Inspiratsioon: The custom of sealing the jar of Baijiu has been in existence in ancient times. After thousands of years of development, this has gradually changed from the initial sacrificial ritual to the praying that condensed the cultural atmosphere. During Guyu, people’s hopes are engraved in every jar of the “Sealing Baijiu”.
Projekti kestus: The project started in April 2019 in Suqian, Jiangsu and finished in April 2020, Suqian, Jiangsu.
Tööprotsess: The design form is mainly adopting illustration, and the painting form integrates traditional elements, highlighting a strong humanistic feeling. The bottle design adopts a more distinctive square body, which is close to the pavilion, and it's full of Jiangsu unique charm. The corrugated line on the side of the bottle adopts the design of Baijiu rope. The knot of the rope has the meaning of reunion and auspiciousness since ancient times. While the Baijiu rope is also close in appearance to the ear of wheat, one of the raw materials for Baijiu making. Barley also has the meaning of "big sales", which is a beautiful expression for a life full of hope.
Patendid: Patented in March 2020
Meeskonnaliikmed: Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Xuan Zhou
Piltide autorid: Image #1: Photographer Xuan Zhou, Classic Blue-Sealed Baijiu, 2020.