Disainilahendus Yanghe Personal Letters Baijiu Alkoholipakend, autor Zhaoxin Zhu and Dongyan Ruan

Disainilahendus Yanghe Personal Letters Baijiu Alkoholipakend, mille autor on Zhaoxin Zhu and Dongyan Ruan, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Yanghe Personal Letters Baijiu Alkoholipakend

disainer: Zhaoxin Zhu and Dongyan Ruan

Klient: Jiangsu Yanghe Distillery Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yanghe Personal Letters Baijiu Alkoholipakend

Yanghe isiklikud kirjad Baijiu on pakend Hiina piiritusjoogile, mida toodetakse Suqianis, Jiangsu provintsis, piirkonnas, mis on tuntud oma alkoholitootmise poolest. Disain esitleb Hiina literaatide kalligraafiat käsitsi kirjutatud kirjade kujul, samal ajal kui kohalik kaart näitab jõgesid, järvi ja märgalasid, mis ümbritsevad piiritusvabrikut. Pudel on valmistatud keraamikast matt-valge glasuuriga ning pudelikorki saab kasutada joogitopsina. Välimine karp on valmistatud keskkonnasõbralikust lainepapist, mis on kaetud paberümbrisega, ning karp avaneb kergesti.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Yanghe Personal Letters Baijiu Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Yanghe Personal Letters Baijiu Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Yanghe Personal Letters Baijiu Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Mõõtmed ja pakend: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Sildid: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tootmistehnoloogia: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Disainiülesanne: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Uurimistöö: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiratsioon: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Projekti kestus: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Tööprotsess: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Meeskonnaliikmed: Designer: Dongyan Ruan
Piltide autorid: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.