Disainilahendus Organic Rice Kott, autor Kazuo Fukushima and Haruka Takeuchi

Disainilahendus Organic Rice Kott, mille autor on Kazuo Fukushima and Haruka Takeuchi, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Organic Rice Kott

disainer: Kazuo Fukushima and Haruka Takeuchi

Klient: China State Farms Agribusiness Corp

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Organic Rice Kott

See projekt koondab Wuchangis maitsvat riisi valmistavate tegijate tundeid. Disaini idee on naturaalne kuldne vaip. Lõi kujunduse, mis on seotud stseeniga, kus suur riisipõld näeb kuldne. Pakend on kaunistatud kuldsest riisivaibast. Nii et vaakumpaki kuju on plokk nagu kuubik. Lisaks on mahepõllumajanduse tõestamiseks pardi illustratsioon. Disain, mis lihtsalt pakendas Wuchangi mahepõllumajanduse väärtuse.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Organic Rice Kott on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Organic Rice Kott peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Organic Rice Kott on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Mõõtmed ja pakend: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Sildid: Organic, Rice, Package, China, Duck
Tootmistehnoloogia: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Disainiülesanne: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Uurimistöö: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiratsioon: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Projekti kestus: The project started in September 2019 and finished in September 2020 in Shanghai.
Tööprotsess: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patendid: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Meeskonnaliikmed: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Piltide autorid: Image: Photographer zhu Jie