Disainilahendus Deng Long Ji Veinipakend, autor Wen Liu, Qiumin Chen and Weijie Kang

Disainilahendus Deng Long Ji Veinipakend, mille autor on Wen Liu, Qiumin Chen and Weijie Kang, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2021

Deng Long Ji Veinipakend

disainer: Wen Liu, Qiumin Chen and Weijie Kang

Klient: Changyu

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #119519

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Värvid

Disain

Teosest Deng Long Ji Veinipakend

Deng Long Ji on veinipakendi disain, mis on loodud Hiina veinibrändile. Pudeli kuju on tuletatud traditsioonilisest Hiina laternast, mis seostub jõukuse ja tähistamisega. Pudelikork on kaunistatud Hiina aknavõre mustriga. Kinkekarp on valmistatud dekoreeritud kuumtöödeldud akrüülist ning pudel dekoreeritud kuumtöödeldud klaasist. Karbi mõõtmed on 109,02 x 109,02 x 280,5 millimeetrit. Disain esitleb veini läbi kaasaegse Hiina esteetika ning selle eesmärk on muuta levinud arusaama veinist kui puhtalt lääneliku tootest.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Deng Long Ji Veinipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Deng Long Ji Veinipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Deng Long Ji Veinipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Lantern, the most representative shape in China, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. While design is an art that travels time and space, expressing meaning with form.Designers want to express the beauty of Chinese culture from the contemporary perspective. By reinventing "Deng long" while boldly adopting new Chinese elements, making it more oriental charm and novel.
Mõõtmed ja pakend: Box: Width 109.02mm*Depth 109.02mm*Height 280.5mm
Bottle: Width 87.4mm*Depth 87.4mm*Height 247.1mm
Sildid: New oriental aesthetics, Guochao, Denglong, Wine packaging, Wine
Tootmistehnoloogia: The box is made of decorating firing acrylic, and the bottle is made of decorating firing glass.
Disainiülesanne: The inherent perception of wine among consumers is an imported,elegant and dignified product. While confusion is the starting point for our understanding of the world, searching is the process by which we change the world. Everyone is looking for their own answers. In fact, the answers are all around us, and we ignore them. To discover the beauty of "oneself" and seek the wine of New Oriental Aesthetics.
Uurimistöö: Chinese aesthetics are strong and profound. Designers finally leveraged the auspicious culture of Chinese lanterns to create a wine with new oriental aesthetics, which broke the inherent perception of consumers and became an existence value that cannot be ignored in the market, also a time and space aesthetic travel.
Inspiratsioon: Zhang Qian's mission to the Western Regions had introduced wine into China, also witnessed the prosperous period of China and integrated into Chinese civilization. People inherently recognize that wine is a symbol of the West, and this recognition gives wine a sense of distance from the East. We reshape wine in the way of Chinese fashion, and create an oriental era of wine with cultural confidence and continuous innovation.
Projekti kestus: 2019-08~2020~01 Shenzhen, China
Tööprotsess: From the bottle shape to the gift box, it is leaded by brand culture. The bottle shape evolved from lanterns. It not only deconstructs rationally, but also gives people a beautiful visual enjoyment. The bottle cap embellishes the entire design with exquisite Chinese window flower patterns, which makes the whole design owns more rhythm and specificity. Taking inspiration from the Chinese lantern culture, which means prosperity and celebration, and starting from the unique creativity of the brand, designers create a "classic" wine that walks with the time and space.
Meeskonnaliikmed: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijun Liu
Designer: Weijie Kang