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Disainilahendus The Seeds Of Faith Ülikooli vastuvõtukiri, autor Xianming Hu

Disainilahendus The Seeds Of Faith Ülikooli vastuvõtukiri, mille autor on Xianming Hu, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.


KuldTrükis· 2021

The Seeds Of Faith Ülikooli vastuvõtukiri

disainer: Xianming Hu

Klient: Beijing Forestry University

Auhind Kuldauhind A' Design Award kategoorias Trükis

81,028

Värvid

Disain

Teosest The Seeds Of Faith Ülikooli vastuvõtukiri

The Seeds of Faith (Usu Seemned) on Pekingi Metsandusülikooli jaoks loodud ülikooli vastuvõtukirja komplekt. Komplekti kuuluvad vastuvõtukiri, märkmik ja sisseastumisjuhend. Kirja neli versiooni kujutavad taime kasvuetappe: seemne külvamine, idanemine, kasvamine ja õitsemine. Kiri on tumeroheline ning kannab hõbedasi ja kuldseid täppe, mis sümboliseerivad seemneid. Peamine materjal on taaskasutatud vanapaberist valmistatud hall papp. Pinnamustrid on kantud kuld- ja hõbefooliotrükiga, mis vähendab trükivärvi kasutamist. Kujundus peegeldab ülikooli kultuuri.

Tunnustus

Auhinnast Kuldauhind A' Design Award

The Seeds Of Faith Ülikooli vastuvõtukiri on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. The Seeds Of Faith Ülikooli vastuvõtukiri peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Seeds Of Faith Ülikooli vastuvõtukiri tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused
The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Mõõtmed ja pakend
Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Sildid
Creative, Identifiable,Cultural,International,Interaction
Tootmistehnoloogia
Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Disainiülesanne
1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Uurimistöö
Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Inspiratsioon
Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Projekti kestus
The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Tööprotsess
Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Piltide autorid
Photographer Yong Yang,Dawu Zhao,Creator Xianming Hu,Image post-processing Xianming Hu

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