Disainilahendus The Book That Grew Primary Function: Karjatamise juhendraamat, mille autor on Fabiano Dalmacio, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Idee- ja kontseptuaalne disain.
HõbeIdee· 2021
The Book That Grew Primary Function: Karjatamise juhendraamat
disainer: Fabiano Dalmacio
Klient: Rothco, part of Accenture Interactive
Auhind Hõbeauhind A' Design Award kategoorias Idee
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Teosest The Book That Grew Primary Function: Karjatamise juhendraamat
Book Text: The Book That Grew on karjatamisjuhend, mis on loodud Iiri põllumajandustootjatele. Raamat esitab 10 õppetundi ja 10 praktilist nõuannet, mis aitavad parandada talude jätkusuutlikkust. Iga lehekülg, iga sõna ja iga diagramm kujunes päris rohujuurtest nende kasvades. Juuri suunati mitme nädala jooksul aiandustöö ja hoolika käsitöö kombinatsiooniga, nii et trükiprotsessi viis lõpuni loodus ise. Keerukaid põllumajandusprotsesse selgitatakse eritellimusel loodud sümbolite komplekti abil ning väljavolditav lehekülg võimaldab lugejal lugemise ajal sümbolite tähendusi kontrollida. Suletuna on raamatu mõõtmed 29,7 korda 42 sentimeetrit.
Tunnustus
Auhinnast Hõbeauhind A' Design Award
The Book That Grew Primary Function: Karjatamise juhendraamat on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Book That Grew Primary Function: Karjatamise juhendraamat peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Book That Grew Primary Function: Karjatamise juhendraamat on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Mõõtmed ja pakend
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Sildid
- book, design, Ireland, grass, farming, bank, idea
- Tootmistehnoloogia
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Disainiülesanne
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Uurimistöö
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiratsioon
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Projekti kestus
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Tööprotsess
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Meeskonnaliikmed
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Piltide autorid
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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