Disainilahendus The Taste of Heritage Lahustuv Kohv, autor Shawn Goh Chin Siang

Disainilahendus The Taste of Heritage Lahustuv Kohv, mille autor on Shawn Goh Chin Siang, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2021

The Taste of Heritage Lahustuv Kohv

disainer: Shawn Goh Chin Siang

Klient: Hai Soon Leong Sdn. Bhd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest The Taste of Heritage Lahustuv Kohv

Disain on inspireeritud kliendi taustast – perefirmast, põlvest põlve. Maitse säilitamiseks ja edasikandmiseks toodi turule toode "Pärandi maitse". See toimib ka Malaisia turismi sümbolina, nii et disainer tuli välja kultuuripärandi säilitamise kontseptsiooniga, kaasates kliendi ideid, integreerides kujundusse erinevate etniliste rühmade pikaajalised kultuurid, et rohkem inimesi mõistaks Malaisia kultuuri ja olge Malaisia kunstist entusiastlik.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

The Taste of Heritage Lahustuv Kohv on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Taste of Heritage Lahustuv Kohv peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Taste of Heritage Lahustuv Kohv on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste.
Mõõtmed ja pakend: The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
Sildid: Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
Tootmistehnoloogia: The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
Disainiülesanne: Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
Uurimistöö: The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
Inspiratsioon: After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
Projekti kestus: Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
Tööprotsess: The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
Patendid: -
Meeskonnaliikmed: Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee
Piltide autorid: Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.