Disainilahendus Smart City Näitusedisain, autor Michele Berdugo

Disainilahendus Smart City Näitusedisain, mille autor on Michele Berdugo, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

KuldInterjöör· 2021

Smart City Näitusedisain

disainer: Michele Berdugo

Klient: Promarket Group

Auhind Kuldauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Smart City Näitusedisain

Smart City on näitusedisain, mis loodi Tel Avivis, Iisraelis toimunud rahvusvahelise munitsipaalinnovatsiooni näituse ja konverentsi jaoks. Disain hõlmab 3000 ruutmeetrit ning sisaldab registreerimissaali, VIP-salongi, ärikohtumiste ruume, konverentsilavasid ja galaürituse ala. Kontseptsioon põhineb vertikaalsel linnal, mis kerkib üha enam linnastuva maailma kohale. Rippuvad ja geomeetrilised elemendid on valmistatud alumiiniumist, pleksiklaasist ja võrkmaterjalist, et hoida kaal madalana. Trükitud vaibad, valguskastid ja haljastusinstallatsioonid täiendavad tervikut.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Smart City Näitusedisain on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Smart City Näitusedisain peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Smart City Näitusedisain tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The design project was related to the annual international Municipal Innovation Exhibition and Conference focusing on areas pertaining to smart cities- innovation, environmental issues and approaches to urban planning, transportation etc.
The design brief aimed to create an experience on 3000m2 where the visitor would be embarked to discover an innovative approach of the city.
The theme around sustainability and innovation stamped the concept and design in the registration hall, the vip lounge, the b2b meeting rooms, the conferences stages and the Gala event venue.
Mõõtmed ja pakend: Wood, printed canvas wall, on which we attached 3 D cut out letters framed by led lights, formed the background of the registration and self registration desks.
80 light boxes, printed and personalized with 8 graphic styles, made out of reusable aluminum
300 neon tubes light
Led stripe lights, acrylic panels, metal section structure, digital print, wall stickers, printed and personalized floor carpet,one designed stage,
greenery, flowers, vases, decorative objects.
Sildid: fair, exhibition, installation, designer, organizer, smartcity, trade
Tootmistehnoloogia: In order to avoid heavy weight hanging, materials like Aluminum, plexiglass, mesh, were used to create all hanging and geometric elements. The furniture, props, lighting and LED screens were hired. Personalized and printed carpets covered the exhibition hall flooring. Installations made out of greenery and vegetal were spread out all over. Extra-large size decorative gates as well as 3D letters were made out of thick printed cardboard. Aesthetic and modern floral compositions completed the decoration in the conference halls and VIP lounge.
Disainiülesanne: The most challenging part was finding a design concept different from any previous design concept used for this fair. The most important aspect was the design had to heighten the public perception and awareness of the MUNIEXPO.One additional challenge was to find the right materials which would help us create the vision of the design accurately without being neither too heavy nor too expensive, so they can pass all authorizations.
Uurimistöö: The research began with analyzing innovation and news of the moment around the city of tomorrow, smart city, sustainability etc.
The design was intended to drive the visitor into the city of tomorrow he came to discover through the different showcases, international developers and product representatives. To relate the theme to this industry, series of settings were built under the vertical city concept for the exhibition treatment. Selected colors, textures and lighting elements were used to refer to the innovative/futuristic and ecologic side of the project.
Inspiratsioon: Inspiration for the MUNIEXPO design concept derived from the topic of innovation pertaining to Smart Cities. This led us to creating a 3D design to stimulate the imagination of the visitor with the feeling of finding himself in a city of tomorrow.
Land is becoming scarce as the world's population grows and environmental changes shrink the amount of livable space on Earth. Build up seems to be a solution for Sustainable Living, hence Vertical city above an increasing urbanized world.
Projekti kestus: The project duration was 4 months from initial briefing to onsite completion. It was launched on the 18th of February 2020 and ran for 3 days. Only 2 days were allowed for the move in and onsite set up. MUNIEXPO was located at the Tel Aviv Fairground in Tel Aviv, Israel.
Tööprotsess: The flow starts with a modern registration and welcoming hall, where led light designs, decorative gates and large size installations were spread out to draw the attention of the visitor. Inside the exhibition hall dramatic lighting and interactive experiences enabled a heightened visual story telling experience. A hall for speakers with a mix of urban sustainable and futuristic look was accessible from the exhibition space.
The second floor was reachable from the welcome hall.
Meeskonnaliikmed: Yaniv Fogel
Assaf Avivi
Vladi Brodetski
Piltide autorid: Image #1: Marvin Chicheportiche, MUNIEXPO, 2020
Image #2: Marvin Chicheportiche, MUNIEXPO, 2020
Image #3: Marvin Chicheportiche, MUNIEXPO, 2020
Image #4: Gadi Siera, MUNIEXPO, 2020
Image #5: Marvin Chicheportiche, MUNIEXPO, 2020