Disainilahendus Tipit Sularahata Jootraha Andmise Seade, autor Desdorp

Disainilahendus Tipit Sularahata Jootraha Andmise Seade, mille autor on Desdorp, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Hulgi-, jaekaubanduse ja e-kaubanduse disain.

HõbeKaubandus· 2022

Tipit Sularahata Jootraha Andmise Seade

disainer: Desdorp

Klient: Tipit

Auhind Hõbeauhind A' Design Award kategoorias Kaubandus

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Värvid

Disain

Teosest Tipit Sularahata Jootraha Andmise Seade

Tipit on maailma esimene kaardilugeja, mis võimaldab läbipaistvalt jootraha jätta pangakaardi, telefoni või nutikellaga. Toode on mõeldud külastajatele, kes soovivad tänada teeninduspersonali ning kelnerile, baarmenile, kes soovivad saada digitaalselt jootraha. Pöörleva rattaga kallutusseade pakub mängulist kasutusstsenaariumi, mida maksepiirkonnas varem polnud. Vähem sularaha, rohkem vabadust ja vähem makse. Tipit on uus viis öelda "Tänan teid teenuse eest" plastkaardi või nutiseadmega.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Tipit Sularahata Jootraha Andmise Seade on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tipit Sularahata Jootraha Andmise Seade peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tipit Sularahata Jootraha Andmise Seade on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Tipit is the world’s first card reader that makes it possible to transparently leave tips with a bank card, phone or smartwatch. It is a cashless tipping device, which is primarily intended for cafés, bars and restaurants visitors, who want to thank the service staff. On the other hand, product is designed for waiters, bartenders who want to get tips digitally. Finally, it is also dedicated for managers, who want to provide an opportunity for staff to increase revenue.
Mõõtmed ja pakend: Depth: 212 mm
Width: 127 mm
Height: 83 mm
Sildid: Tips, cashless, payment, tipping, staff, thank you, tipit, desdorp, card
Tootmistehnoloogia: Final product is made in small local production. Soft touch of the product is very suitable for using product and disinfecting after the day. The screen is bend in the proper position to be perfectly visible to the users. The potentiometer attracts to play and experiment with the device and that encourages to leave a tip for the stuff even more.
Disainiülesanne: The biggest challenge was to develop a product which had no analogues and to discover a new user scenario for tipping. It had to be a new design, with a clear usage scenario that didn’t exist before for payment. In order to check the general proportions and imagine usage of the product in real environment during lockdown - the augmented reality was used. The playfulness is embedded in core of the product and angle of the screen is bent to the proper position to be perfectly visible for users.
Uurimistöö: The public is making less and less use of cash for convenience, simplicity, hygiene, easier accounting and transparent billing. This leads to a problem, where there is no way to leave a tip with a cash to show appreciation for the service. An option to thank with a card through the main payment terminal is being transferred as employment-related taxes and then deducted from the amount. In this case, the waiter or bartender gets just over half of what the customer would like to leave.
Inspiratsioon: The idea of the product was inspired by an existing problem of not being able to say "Thank you for your service" with tips when paying at the bar or restaurant with a plastic card or smart device. The principle of usage was inspired by amplifier design where the potentiometer wheel is being rotated to adjust sound settings, while in this case it is rotated to adjust the amount of tips to be given.
Projekti kestus: The project has started during the lockdown in 2020 Vilnius, Lithuania. Primary prototypes were made by the end of summer and finalized in December. Then small amount manufacturing has started. In the middle of 2021 first Beta versions of the product were placed in different restaurants and bars of Vilnius. In October of 2021 the product was highlighted during the design week in Vilnius and later was appreciated by national “Good Design” award in Lithuania.
Tööprotsess: The potentiometer attracts people to play with the device. It encourages people to leave a tip for the stuff even more. The user selects amount of the tip by turning the wheel. The torque encourages the user to explore - to turn more or to go back and balance the desired amount. All you need is to press the wheel to capture the amount and touch it with a card or smart device. The amount collected is distributed equally to staff at the end of the work, deducting only 15% of taxes.
Meeskonnaliikmed: Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: Tipit
Support: Švyturis nealkoholinis
Piltide autorid: Image #1: Desdorp;
Image #2-5: Tipit;
Photo & Video credits - Tipit & Švyturis nealkoholinis