Disainilahendus Grassy Premiados Kohvipakend, autor Dimitri Lociks

Disainilahendus Grassy Premiados Kohvipakend, mille autor on Dimitri Lociks, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Grassy Premiados Kohvipakend

disainer: Dimitri Lociks

Klient: Grassy Caffè

Auhind Hõbeauhind A' Design Award kategoorias Pakend

27,497

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #128993

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Grassy Premiados Kohvipakend

Grassy Premiados on pakendidisain Brasiilia eriliigilisele kohvile. Karbil on orgaanilised ja modulaarsed vormid, mille inspiratsiooniks on mahagonipuu seemned, kohvioad ja Brasiilia modernistliku arhitektuuri kaared. Modulaarne vorm võimaldab virnastamist ning eristuvat väljapanekut riiulitel. Karp on valmistatud papist matt-lamineeringu, kuumtrüki ja monokroomse trükiga. Kohvi hoitakse plastkotis, mille klapp kaitseb ubasid hapniku eest. Metallkilest kleebis sulgeb karbi ja kannab tooteinfot, mis võimaldab kiiret kohandamist madala kuluga.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Grassy Premiados Kohvipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Grassy Premiados Kohvipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Grassy Premiados Kohvipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Mõõtmed ja pakend: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Sildid: package, Brazilian coffee, biomimetic, bio design,
Tootmistehnoloogia: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Disainiülesanne: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Uurimistöö: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiratsioon: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Projekti kestus: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Tööprotsess: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Meeskonnaliikmed: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Piltide autorid: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.