Disainilahendus Shuanghui Rebrand Vorstipakend, autor Tiger Pan

Disainilahendus Shuanghui Rebrand Vorstipakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Shuanghui Rebrand Vorstipakend

disainer: Tiger Pan

Klient: Shuanghui Group

Auhind Pronksauhind A' Design Award kategoorias Pakend

16,948

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #130897

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Shuanghui Rebrand Vorstipakend

Raamatu tekst: Shuanghui uuendatud bränd on pakendidisain Hiinas müüdava keedusingi tootele. Uus disain säilitab algsed brändielemendid ja asendab pikseldatud pildid geomeetriliste graafikutega, et pakendit oleks võimalik ära tunda ka eemalt. Toote erinevad vaatenurgad ja kombinatsioonid on lihtsustatud ümarateks kujunditeks. Kolm erksavärvilist rühma eristavad erinevaid maitseid. Selge infopaigutus ja ühtne seeriasüsteem aitavad ostjatel soovitud toote kiiresti üles leida. Uus brändi kirjastiil järgib pehmet kaarjoont.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Shuanghui Rebrand Vorstipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Shuanghui Rebrand Vorstipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Shuanghui Rebrand Vorstipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Mõõtmed ja pakend: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Sildid: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Tootmistehnoloogia: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Disainiülesanne: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Uurimistöö: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Inspiratsioon: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Projekti kestus: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Tööprotsess: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Meeskonnaliikmed: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Piltide autorid: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu