Disainilahendus Treasured Brew of the Cave Baijiu pudeli pakend, autor Tiger Pan

Disainilahendus Treasured Brew of the Cave Baijiu pudeli pakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2022

Treasured Brew of the Cave Baijiu pudeli pakend

disainer: Tiger Pan

Klient: Jiugui Liquor Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Treasured Brew of the Cave Baijiu pudeli pakend

Treasured Brew of the Cave on Hiina baijiu jaoks loodud pakendidisain. Säilitatud on klassikaline kotikujuline pudelivorm, mille kaela ümber on keritud nöör, samas kui materjal on portselani asemel vahetatud klaasi vastu. Klaaspind lisab läiget ja tekstuuri ning eristab pudeli teiste brändide kasutatavatest keraamilistest pakenditest. Pudeli põhja on iidses Hiina joonistusstiilis graveeritud mägi, väljendamaks koopas säilitamise kontseptsiooni – meetodit, mida Miao rahvas on ammust ajast kasutanud. Pudel jääb puhtaks ja läbipaistvaks ning sellele on kohrutatud number kuus.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Treasured Brew of the Cave Baijiu pudeli pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Treasured Brew of the Cave Baijiu pudeli pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Treasured Brew of the Cave Baijiu pudeli pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Mõõtmed ja pakend: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Sildid: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Tootmistehnoloogia: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Disainiülesanne: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Uurimistöö: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiratsioon: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Projekti kestus: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Tööprotsess: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Meeskonnaliikmed: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Piltide autorid: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu