Disainilahendus Gregory Donut Donuti pakend, autor Stora Enso China Packaging

Disainilahendus Gregory Donut Donuti pakend, mille autor on Stora Enso China Packaging, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Gregory Donut Donuti pakend

disainer: Stora Enso China Packaging

Klient: Stora Enso China Packaging

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Gregory Donut Donuti pakend

Gregory Donut on paberist valmistatud pakendidisain kaasamüügiks mõeldud donutitele. Kogu nähtav paber vastab toiduga kokkupuutel kasutatava materjali nõuetele. Ümbris on valmistatud kõrge vastupidavusega FBB-paberist, mis on kaetud veepõhise matt-lakiga trükivärvi kaitsmiseks ning trükitud toidukõlbliku sojatindiga. Üheksakümne kraadine pöördstruktuur võimaldab pakendajal karbi kiiresti kokku panna, mistõttu saab pakendit transportida lamedana. Iga karp mahutab kuus donutit ning kaks ümbrise käepideme suurust sobivad kuue või kaheteistkümne tüki jaoks. Meresinine graafika koos donuti- ja nisumotiividega toob meelde meremehekultuuri.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Gregory Donut Donuti pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Gregory Donut Donuti pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Gregory Donut Donuti pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Mõõtmed ja pakend: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Sildid: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Tootmistehnoloogia: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Disainiülesanne: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Uurimistöö: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Inspiratsioon: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Projekti kestus: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Tööprotsess: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Patendid: Structure utility model patent copyright belongs to Stora Enso China Packaging
Meeskonnaliikmed: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li