Disainilahendus Strong Tiger Alkoholipakend, autor Tiger Pan

Disainilahendus Strong Tiger Alkoholipakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Strong Tiger Alkoholipakend

disainer: Tiger Pan

Klient: Beijing Shunxin Agriculture Holding Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

14,731

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #130958

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Strong Tiger Alkoholipakend

Tugev Tiiger on piiratud tiraažiga pakendidisain Hiina baijiu jaoks. Disain tähistab tiigriaastat Hiina horoskoobis. Tiigripea on kujutatud abstraktsel kujul, olles inspireeritud jaapani samurai kiivrist Soja-riikide perioodist. Teravad sirged jooned kujundavad pudeli keha ning väljendavad kindlat ja järeleandmatut iseloomu. Pudel on valmistatud klaasist, mis annab pinnale läike ja tekstuuri ning eristab toodet keraamilistest pudelitest. Erk värv ja selge teabepaigutus aitavad ostjatel toodet eemalt ära tunda.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Strong Tiger Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Strong Tiger Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Strong Tiger Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Mõõtmed ja pakend: Width 71.5mm x depth 92.5mm x height 393mm
Sildid: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Tootmistehnoloogia: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Disainiülesanne: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Uurimistöö: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiratsioon: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Projekti kestus: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Tööprotsess: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Meeskonnaliikmed: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Piltide autorid: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan