Disainilahendus Xiaofengtan Liquor Alkoholipakend, autor Zhu Hai and Fang Jian

Disainilahendus Xiaofengtan Liquor Alkoholipakend, mille autor on Zhu Hai and Fang Jian, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

Xiaofengtan Liquor Alkoholipakend

disainer: Zhu Hai and Fang Jian

Klient: Zhu Hai, Fang Jian

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Xiaofengtan Liquor Alkoholipakend

Xiaofengtan on kõrgetasemelise Hiina kangema alkoholi pakend. Pudeli kuju on tuletatud Hiinas traditsiooniliselt alkoholi hoidmiseks kasutatud keraamilistest anumatest, kuid ümber kujundatud lihtsaks vormiks, mis sobib tänapäevase maitsega. Ümar korpus mahub mugavalt peopessa, mistõttu on pudelit lihtne hoida ja see aitab vältida libisemist. Kuldsel korgil on vertikaalsed rihveldatud jooned ning see avaneb kergesti. Kuldsed täpid moodustavad tekstuuri nii pudelil kui ka kompaktsel kuubikujulisel karbil, mille mõõtmed on 130 x 130 x 135 millimeetrit. Karp on valmistatud lagunevast paberist ning väiksem suurus vähendab materjalikulu.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Xiaofengtan Liquor Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Xiaofengtan Liquor Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Xiaofengtan Liquor Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Mõõtmed ja pakend: 130mm x130mm x135mm
Sildid: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tootmistehnoloogia: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Disainiülesanne: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Uurimistöö: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiratsioon: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Projekti kestus: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Tööprotsess: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Meeskonnaliikmed: Hai Zhu
Jian Fang