Disainilahendus Better Bodies Hi Bränditidentiteet, autor Takahiro Eto

Disainilahendus Better Bodies Hi Bränditidentiteet, mille autor on Takahiro Eto, on kõrgelt hinnatud 2022 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PlaatinaGraafika· 2022

Better Bodies Hi Bränditidentiteet

disainer: Takahiro Eto

Klient: Better Bodies Hi

Auhind Plaatinaauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #133445

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Värvid

Disain

Teosest Better Bodies Hi Bränditidentiteet

Better Bodies Hi on treeningstuudio bränditidentiteet. Identiteet põhineb kirjatüübil, mis muutub kolmes etapis. Kui külastajad liiguvad vastuvõtualalt treeningalale, muutuvad siltidel olevad tähed paksemaks ja suuremaks. Kõige peenemat stiili kasutatakse vastuvõtus säästlikult, et luua rahulik õhkkond. Kõige jõulisemat stiili kasutatakse treeningalal enam kui meetri kõrgusena. Kirjatüüpi rakendatakse logol, veebilehel, viidasüsteemis ja trükistel. Muutuv kiri aitab kasutajatel samm-sammult keha ja meelt treeninguks ette valmistada.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Better Bodies Hi Bränditidentiteet on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Better Bodies Hi Bränditidentiteet väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Better Bodies Hi Bränditidentiteet on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Mõõtmed ja pakend: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Sildid: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Tootmistehnoloogia: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Disainiülesanne: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Inspiratsioon: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Projekti kestus: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Tööprotsess: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Meeskonnaliikmed: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima