Disainilahendus DamoWang Taurine Energy Drink Energiajooki pakend, autor Chi Forest

Disainilahendus DamoWang Taurine Energy Drink Energiajooki pakend, mille autor on Chi Forest, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2022

DamoWang Taurine Energy Drink Energiajooki pakend

disainer: Chi Forest

Klient: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest DamoWang Taurine Energy Drink Energiajooki pakend

DamoWang Tauriini energiajook on funktsionaalne jook, mis on pakendatud 250-milliliitrisesse rauast purki. Purk mõõtmetega 65,6 x 91,8 millimeetrit on valmistatud kõrgläikelise läbipaistva metallitrükiga. Kujutis näitab Hiina mütoloogia sõdalasest Chiyoust inspireeritud tegelast koos pöidlaga-üles žestiga, mis sümboliseerib jõudu ja enesekindlust. Jook sisaldab ženšenni ja hiina kurikakat, traditsioonilisi taimi, mida kasutatakse elujõu taastamiseks. Tuttav metallpurk on hea hoida ning jahtub kiiresti.

Tunnustus

Auhinnast Pronksauhind A' Design Award

DamoWang Taurine Energy Drink Energiajooki pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. DamoWang Taurine Energy Drink Energiajooki pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. DamoWang Taurine Energy Drink Energiajooki pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Mõõtmed ja pakend: 65.6mm x 91.8mm
Sildid: Branding, Packaging, Chinese National Tide
Tootmistehnoloogia: High gloss iron transparent printing can on iron cans.
Disainiülesanne: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Uurimistöö: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiratsioon: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Projekti kestus: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Tööprotsess: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Meeskonnaliikmed: Yushu Zhang, Yiqun Tang
Piltide autorid: Yushu Zhang, Yiqun Tang