Disainilahendus Galaxy Command HQ of ACG Lipulaevakauplus, autor Rich Honour International Designs Co., Ltd

Disainilahendus Galaxy Command HQ of ACG Lipulaevakauplus, mille autor on Rich Honour International Designs Co., Ltd, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

PronksInterjöör· 2022

Galaxy Command HQ of ACG Lipulaevakauplus

disainer: Rich Honour International Designs Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Interjöör

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #137142

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Galaxy Command HQ of ACG Lipulaevakauplus

Raamatu tekst: ACG Galaxy Command HQ on lipulaevakauplus Taipeis, Taiwanis, mis hõlmab 232 ruutmeetrit kaubanduskeskuse esimesel korrusel. Kauplus tutvustab anime-, koomiksi- ja mängutooteid narratiivse paigutuse kaudu, mitte brändipõhiselt. Kliendi teekond kulgeb läbi viie tsooni: fuajee erinäitustele, vastuvõtualast klienditeeninduseks, relvastuskeskus tegelaste aksessuaaridele, üleminekuruumina toimiv Muusa Tuba ning peegeldava tunnellinnana kujundatud välisala. Manga graafika, peegeldavad materjalid ja ühtsed värvitoonid loovad kattuvate maailmade tunde.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Galaxy Command HQ of ACG Lipulaevakauplus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Galaxy Command HQ of ACG Lipulaevakauplus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Galaxy Command HQ of ACG Lipulaevakauplus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Mõõtmed ja pakend: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Sildid: ACG, MAG, E-Muse
Tootmistehnoloogia: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Disainiülesanne: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Uurimistöö: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Inspiratsioon: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Projekti kestus: Oct.2020~May.2021 in Taipei, Taiwan.
Tööprotsess: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Meeskonnaliikmed: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee