Disainilahendus WineStax Virnastatav veiniriiul, autor BrandBase

Disainilahendus WineStax Virnastatav veiniriiul, mille autor on BrandBase, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Küpsetustarvete, lauanõude, jooginõude ja kööginõude disain.

HõbeKööginõud· 2022

WineStax Virnastatav veiniriiul

disainer: BrandBase

Klient: BrandBase B.V.

Auhind Hõbeauhind A' Design Award kategoorias Kööginõud

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Värvid

Disain

Teosest WineStax Virnastatav veiniriiul

WineStax on virnastatav veiniriiul, mis on mõeldud koduseks kasutamiseks. Iga üksus on iseseisev ja mahutab kuni kolm pudelit. Üksused ühendatakse metallklambritega, nii et ühendused jäävad märkamatuks, ja süsteemi saab laiendada kuni kümne üksuseni. Üks üksus koosneb kahest kolmik-kuusnurksest elemendist ja keermestatud otstega ühenduspostist, mis kruvitakse käsitsi kokku. Kuusnurksed kujud annavad riiulile kerge ja rafineeritud välimuse. Laiendatav süsteem võimaldab veiniriiulit kohandada erinevatele ruumidele ja kogumite suurustele.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

WineStax Virnastatav veiniriiul on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. WineStax Virnastatav veiniriiul peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. WineStax Virnastatav veiniriiul on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Mõõtmed ja pakend: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Sildid: Winestax, stackable, wine rack, home decor, kitchen accessory,
Tootmistehnoloogia: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Disainiülesanne: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Uurimistöö: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiratsioon: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Projekti kestus: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Tööprotsess: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patendid: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Meeskonnaliikmed: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven