Disainilahendus Career Science Õpirakendus, autor Centrick

Disainilahendus Career Science Õpirakendus, mille autor on Centrick, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Mobiiltehnoloogiate, rakenduste ja tarkvara disain.

PronksMobiil· 2022

Career Science Õpirakendus

disainer: Centrick

Klient: Centrick Marketing Solutions LLP

Auhind Pronksauhind A' Design Award kategoorias Mobiil

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Disain

Teosest Career Science Õpirakendus

Career Science on mobiilne õpirakendus üliõpilastele ja algtaseme spetsialistidele. Liides põhineb tuttavatel igapäevastel rakendustel, mistõttu navigeerimine tundub intuitiivne. Kursuste menüü on üles ehitatud nagu muusika esitusloend ning keerulised analüüsid on selgitatud lihtsate graafikute abil. Karjääri arengut kujutatakse kaardina, mis hargneb uuteks võimalusteks. Edetabelid järgivad mänguformaate ning võimalused esitatakse kogutavate kaartidena. Ekraanid kasutavad 16x9 suhet ja kohanduvad erinevate seadmetega. Eesmärk on muuta karjääriõpe selgeks ja mänguliseks.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Career Science Õpirakendus on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Career Science Õpirakendus peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Career Science Õpirakendus rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Mõõtmed ja pakend: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Sildid: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Tootmistehnoloogia: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Disainiülesanne: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Uurimistöö: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspiratsioon: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Projekti kestus: May 2021 to August 2021, Mumbai, India
Tööprotsess: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Meeskonnaliikmed: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh