Disainilahendus Eco Smile Pakend, autor Musa Celik

Disainilahendus Eco Smile Pakend, mille autor on Musa Celik, on kõrgelt hinnatud 2022 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2022

Eco Smile Pakend

disainer: Musa Celik

Klient: Gleen

Auhind Rauaauhind A' Design Award kategoorias Pakend

13,654

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #139682

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Eco Smile Pakend

Disaini eesmärk on pakkuda lahendusi oluliste teemade jaoks, sealhulgas keskkonnajalajälje osas. Brändi nimi on moodustatud sõnade "green" (roheline) ja "clean" (puhas) kombineerimisel. Pakendil oleval logol olev lehe- ja huulekujundite kombinatsioon sümboliseerib looduse naeratust. Valge taust ja pehmed toonid kujutavad toote koostisosi. Pakend on valmistatud taastuvatest materjalidest, et vältida plastijäätmete teket. Lisaks on 75 protsenti pudelitest valmistatud taaskasutatud materjalidest ning need on 100 protsenti taaskäideldavad.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Eco Smile Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Eco Smile Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Eco Smile Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Mõõtmed ja pakend: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Sildid: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Tootmistehnoloogia: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Disainiülesanne: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Uurimistöö: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiratsioon: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Projekti kestus: Turkey, 07 July 2021 - 20 November 2021
Tööprotsess: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Meeskonnaliikmed: Musa Çelik, Efe Esa, Efkan Aydınlı