Disainilahendus Tokyu Garden City Visuaalne identiteet, veebisait, autor Fourdigit Vietnam Co., Ltd.

Disainilahendus Tokyu Garden City Visuaalne identiteet, veebisait, mille autor on Fourdigit Vietnam Co., Ltd., on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Veebilehe ja veebidisain.

HõbeVeeb· 2022

Tokyu Garden City Visuaalne identiteet, veebisait

disainer: Fourdigit Vietnam Co., Ltd.

Klient: Becamex Tokyu Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Veeb

66,163

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #140456

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Tokyu Garden City Visuaalne identiteet, veebisait

Tokyu Garden City on visuaalne identiteet ja veebisait linnaarendusprojektile Binh Duong New Citys Vietnamis. Disain põhineb linna teemal "Always New". Peened jooned väljendavad uudsust ja jämedad jooned väljendavad kasvu, ühendades Jaapani ja Vietnami disaini. Veebisait esitab põhiteavet ja artikleid linna kohta vietnami, inglise ja jaapani keeles. Sait on ehitatud React'i ja peata sisuhaldussüsteemiga, mistõttu uuenduste tegemine jääb lihtsaks. Animatsioon ja fikseeritud menüüd juhivad kasutajaid igalt lehelt.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Tokyu Garden City Visuaalne identiteet, veebisait on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tokyu Garden City Visuaalne identiteet, veebisait peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tokyu Garden City Visuaalne identiteet, veebisait on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Mõõtmed ja pakend: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Sildid: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Tootmistehnoloogia: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Disainiülesanne: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Uurimistöö: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Inspiratsioon: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Projekti kestus: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Tööprotsess: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Meeskonnaliikmed: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung