Disainilahendus Moon and Tea Mid Autumn Kinkekarbi pakend, autor Chenxiang Xi

Disainilahendus Moon and Tea Mid Autumn Kinkekarbi pakend, mille autor on Chenxiang Xi, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2023

Moon and Tea Mid Autumn Kinkekarbi pakend

disainer: Chenxiang Xi

Klient: 5gN² Creative Design Studio

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Moon and Tea Mid Autumn Kinkekarbi pakend

Moon and Tea Mid Autumn on kinkekarp, mis on loodud keskpaiga sügisfestivali jaoks, mida traditsiooniliselt tähistatakse Hiinas kuukalendri kaheksandal kuul. Karp on valmistatud looduslikest materjalidest nagu bambus, keraamika ja nisuõled. Selles hoitakse kuukooke kohaliku värvilise riisiga ning Pu-erh teed. Iga osa on kavandatud taaskasutamiseks. Korpus ja valge portselanist kaaneplaat muutuvad teekandikuks, käepide aga toimib lusikana. Sisemise karbi saab muuta kuulaternaks ning kaane kerakujulist osa saab kasutada viirukipõletina.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Moon and Tea Mid Autumn Kinkekarbi pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Moon and Tea Mid Autumn Kinkekarbi pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Moon and Tea Mid Autumn Kinkekarbi pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Mõõtmed ja pakend: 24.5cm x 8.5cm x 30cm
Tootmistehnoloogia: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Disainiülesanne: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Uurimistöö: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiratsioon: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Projekti kestus: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Tööprotsess: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Meeskonnaliikmed: Chenxiang Xi and Chenling Zhang