Disainilahendus Givenery Garden Käte kreemi pakend, autor Huizi Tian

Disainilahendus Givenery Garden Käte kreemi pakend, mille autor on Huizi Tian, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Givenery Garden Käte kreemi pakend

disainer: Huizi Tian

Klient: Shero Ching

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Givenery Garden Käte kreemi pakend

Givenery Garden on pakendidisain kolmest erineva toime ja lõhnaga käkreemist koosnevale komplektile. Komplekt sisaldab kinkekarpi, kolme üksikpakendit ja kolme alumiiniumtuubi. Kinkekarp kasutab kaane ja aluse struktuuri, mis lisab avamisele tseremoniaalsuse tunde. Valge kartongi trükk ja kompaktne katteviimistlus kaitsevad illustratsioonide värvi. Illustratsioonid ühendavad taimseid elemente nagu roos, karikakar, bambus ja küpress elegantse antiikvasse kirjatüübiga. Tumedad toonid toetavad aroomiteraapiatoodete rahulikku meeleolu.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Givenery Garden Käte kreemi pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Givenery Garden Käte kreemi pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Givenery Garden Käte kreemi pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Mõõtmed ja pakend: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Sildid: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Tootmistehnoloogia: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Disainiülesanne: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Uurimistöö: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiratsioon: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Projekti kestus: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Tööprotsess: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.