Disainilahendus Xianyan Xianyan Birdnest Pakend, autor Wei Sun

Disainilahendus Xianyan Xianyan Birdnest Pakend, mille autor on Wei Sun, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2023

Xianyan Xianyan Birdnest Pakend

disainer: Wei Sun

Klient: DOTONE Brand Design

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Xianyan Xianyan Birdnest Pakend

See on linnupesatoode, mis on pakitud kvaliteetsesse kinkekarpi. Pakendi disainikontseptsioon ühendab swiftletid ja Hiina elemendid, kasutades pääsukese mustri moodustamiseks kihilises siluetis erinevaid värviplokke ja elemente. Kahekihiline õõnes disain lisab antiikset võlu. Üldpilt esitleb idamaist klassikalist esteetilist kunstikontseptsiooni koos kaasaegse disainikunsti tunnetusega.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Xianyan Xianyan Birdnest Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Xianyan Xianyan Birdnest Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Xianyan Xianyan Birdnest Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Mõõtmed ja pakend: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Sildid: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Tootmistehnoloogia: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Disainiülesanne: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Uurimistöö: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiratsioon: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Projekti kestus: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Tööprotsess: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patendid: Copyrights belong to DOTONE Brand Design, 2022.
Piltide autorid: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021