Disainilahendus Jundao Guiniang Baijiu pakend, autor Liang Chen

Disainilahendus Jundao Guiniang Baijiu pakend, mille autor on Liang Chen, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Jundao Guiniang Baijiu pakend

disainer: Liang Chen

Klient: Shanghai Guijiu Group Co., Limited.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Jundao Guiniang Baijiu pakend

Jundao Guiniang on pakendidisain kõrgekvaliteedilisele Hiina Baijiu kangele alkoholile. Kuusnurkne valge keraamiline pudel on kaunistatud traditsioonilise Hiina tušimaaliga, mis on kantud pinnale emailpõletuse teel. Maali pehme helendus viitab mägedele ja jõgedele ning osutab tootmispiirkonna looduskeskkonnale. Kuldtrüki tehnika toob peente kihtidena esile päritolupiirkonna maastiku reljeefi. Kuldne kork on kujundatud isikliku pitsatina ja seda saab hoida ehteesemena. Disain väljendab Hiina kultuuri, austust looduse vastu ja traditsioonide väärtust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Jundao Guiniang Baijiu pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Jundao Guiniang Baijiu pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Jundao Guiniang Baijiu pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
Mõõtmed ja pakend: Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm
Sildid: Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
Tootmistehnoloogia: The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
Disainiülesanne: It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
Uurimistöö: In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
Inspiratsioon: Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
Projekti kestus: It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
Tööprotsess: It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
Meeskonnaliikmed: Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang
Piltide autorid: Creative Director：Chen Liang