Disainilahendus Spot On Interaktiivne Valgusinstallatsioon, autor Responsive Spaces and Michael Holzer

Disainilahendus Spot On Interaktiivne Valgusinstallatsioon, mille autor on Responsive Spaces and Michael Holzer, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Installatsiooni disain.

KuldInstallatsioon· 2023

Spot On Interaktiivne Valgusinstallatsioon

disainer: Responsive Spaces and Michael Holzer

Klient: Creative Region / City of Linz

Auhind Kuldauhind A' Design Award kategoorias Installatsioon

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Värvid

Disain

Teosest Spot On Interaktiivne Valgusinstallatsioon

Tühjad vaateaknad on igavad. Eelkõige Covid-19 pandeemia tõttu muutusid tühjad vaateaknad Linzi linna jaoks veelgi pakilisemaks. Kuid eriti suurepärastes kohtades kogu linnas on need ruumid ka kasutamata esitlusalad, mida saab vahepeal hästi kasutada. Seetõttu on see ainulaadne vaateakna paigaldus ja "Spot On" selle taga töötati välja. Interaktiivsed valgusinstallatsioonid muudavad tühjad aknad kaasahaaravateks ja erakordseteks kunstiteosteks, pakkudes samal ajal kohalikele ettevõtetele väärtuslikku ajutist lava. Meie. Armastus. Linz.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Spot On Interaktiivne Valgusinstallatsioon on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Spot On Interaktiivne Valgusinstallatsioon peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Spot On Interaktiivne Valgusinstallatsioon tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Mõõtmed ja pakend: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Sildid: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tootmistehnoloogia: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Disainiülesanne: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Uurimistöö: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiratsioon: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Projekti kestus: Since August 2021 in Linz
Tööprotsess: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Meeskonnaliikmed: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Piltide autorid: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus