Disainilahendus Yep Kollageentoote pakend, autor Tiger Pan

Disainilahendus Yep Kollageentoote pakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2023 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2023

Yep Kollageentoote pakend

disainer: Tiger Pan

Klient: By-Health Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yep Kollageentoote pakend

Yep on joogikollageeni tootele loodud pakend. Väliskarbil on kolmnurkne kuju, mis on valitud selleks, et väljendada stabiilsust ja tugevust. Karp on valmistatud paberimassist, mis on taaskasutatav materjal, ning väliskarbi mõõtmed on 170 mm x 100 mm x 186 mm. Karbi sees hoitakse joogikollageeni klaaspudelis. Etikett on trükitud läbipaistva fooliumiga, mis annab niiske ja värske välimuse. Roosa logo väljendab noorust ja elujõudu. Selge infopaigutus ja ühtne seeriasüsteem aitavad ostjatel toodet juba eemalt ära tunda.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Yep Kollageentoote pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Yep Kollageentoote pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Yep Kollageentoote pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Mõõtmed ja pakend: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Sildid: collagen, pink, package, health, health products, Tiger Pan
Tootmistehnoloogia: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Disainiülesanne: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Uurimistöö: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiratsioon: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Projekti kestus: The project lasts 3 months, designed in Shenzhen.
Tööprotsess: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Meeskonnaliikmed: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Piltide autorid: Tiger Pan