Disainilahendus Zhong Yuan No. 1 Tee pakend, autor Tiger Pan

Disainilahendus Zhong Yuan No. 1 Tee pakend, mille autor on Tiger Pan, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Zhong Yuan No. 1 Tee pakend

disainer: Tiger Pan

Klient: Xinyang Wenxin Tea Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

31,896

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #145467

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Zhong Yuan No. 1 Tee pakend

Zhong Yuan No. 1 on pakendidisain Maojiani teele, traditsioonilisele Hiina teele, mida kasvatatakse terrassipõldudel. Kuna tee maitse on kerge ja mahe, on pakend hoitud tagasihoidliku ja rafineerituna. Teepurk on valmistatud valgeplekist, millel on reljeeftrükk ja kuldne foolioprint, ning kombineeritud on matt- ja lakiviimistlus. Purgi kaanega kuju meenutab kübarat kandvat teekorjajat. Väliskarp on valmistatud eritellimusel paberist ja suletakse kujundatud vööga, mille inspiratsiooniks on vanade teekasvatajate majade aknaraamid. Vööd kaunistavad ehtsad teelehed.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Zhong Yuan No. 1 Tee pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Zhong Yuan No. 1 Tee pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zhong Yuan No. 1 Tee pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Mõõtmed ja pakend: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Sildid: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Tootmistehnoloogia: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Disainiülesanne: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Uurimistöö: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiratsioon: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Projekti kestus: The project lasts 4 month, designed in Shenzhen
Tööprotsess: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patendid: Tiger Pan
Meeskonnaliikmed: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Piltide autorid: Tiger Pan