Disainilahendus Momenten Joogipakend, autor E2W Studio

Disainilahendus Momenten Joogipakend, mille autor on E2W Studio, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Momenten Joogipakend

disainer: E2W Studio

Klient: E2W Studio

Auhind Pronksauhind A' Design Award kategoorias Pakend

12,955

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #146150

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Momenten Joogipakend

Momenten on pakendidisain suhkruvabale vahuveinile, mida müüakse sihvakates purkides. Brändinimi viitab õigele hetkele joomiseks – ei liiga vara ega liiga hilja. Visuaalne identiteet on üles ehitatud tegelaskujudele nimega mullikoletised, mille inspiratsiooniks on kirjavahemärkidest moodustuv väike nägu. Iga koletise kuju peegeldab maitset – ümaramad vormid tähistavad pehmemaid maitseid ning teravamad vormid intensiivsemaid maitseid, mis aitab ostjatel leida endale sobiva maitse. Laiendussari nimega KAI jätkab sama lõõgastunud ja mängulist lähenemist. Disain valmis 2021. aastal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Momenten Joogipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Momenten Joogipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Momenten Joogipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Mõõtmed ja pakend: Depth 180mm x Height 140mm
Sildid: Wonderful, Vogue, Party, Happy, Open-Minded
Tootmistehnoloogia: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Disainiülesanne: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Uurimistöö: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiratsioon: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Projekti kestus: The project was completed in 2021.
Tööprotsess: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Piltide autorid: N/A