Disainilahendus Giossa Veini Pakend, autor Gentlebrand

Disainilahendus Giossa Veini Pakend, mille autor on Gentlebrand, on kõrgelt hinnatud 2023 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2023

Giossa Veini Pakend

disainer: Gentlebrand

Klient: Gentlebrand

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Giossa Veini Pakend

Giossa on esmaklassiline klaaspudel Prosecco vahuveini jaoks. Selle disainiga avaldab Gentlebrand austust oma territooriumile ja Valdobbiadene mägedele, mis on osa Unescost. Inspiratsioon pärineb otse viinamarjaistandusest, mis on pudelil selgelt esindatud lehtede, okste ja viinamarjade graveeringutega, mis muudavad pudeli ainulaadseks. Iga detail on hoolikalt läbimõeldud, et tagada teostatavus nii tööstuslikust kui ka tehnilisest vaatepunktist, ilma esteetikat kahjustamata. Giossa nimi pärineb veneetsia dialektist ja tähendab tilka, meenutades hommikupäikese käes säravaid kastetekitavaid viinamarju.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Giossa Veini Pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Giossa Veini Pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Giossa Veini Pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Giossa is a premium glass bottle for Prosecco sparkling wine. A packaging concept developed around the local territory: the bottle seems wrapped by vine branches like if it’s coming out from the vineyard, representing the quality and origin of Prosecco. The strong bond with the territory and nature is reinforced by the label and its wood-like effect resulting from a careful choice of papers, that don’t get wet thus keeping the bottle premium look and feel.
Mõõtmed ja pakend: Bottle: Capacity 750ml, Height 295mm, Diameter 96,4mm with a glass weight of 754g.
Closure: cork material, standard dimensions for a sparkling wine bottle.
Label: paper material, offset printing technology and metal foil finishing.
Capsule: polilaminate (Aluminium and polietilene).
Sildid: Bottle Design, Glass Bottle, Packaging, Sparkling Wine Bottle, Premium Packaging, Label Design, Prosecco, Vineyard
Tootmistehnoloogia: The model has been made following the standard technical design process, starting from an initial handmade sketch till the modelling with a 3D CAD. The chosen material is glass and the production technology is the standard one for bottle glass manufacturing: a melted glass drop is blown in a mold getting the final container with the related decorations. The label is made of different papers (one with a wood effect) and is printed with offset technology to guarantee the best finishing quality.
Disainiülesanne: The biggest challenge of this design was the engineering of the bottle 3D model. Graphic elements recalling the vineyards with very little decorations like leaves, branches, birds, grapes, were applied to the container ensuring a tridimensionality effect.
Uurimistöö: Gentlebrand started with the study of the Prosecco wine tradition and bond with the territory, with the objective to create a packaging able to communicate its heritage and story. The research involved the analysis of wine magazines and interviews of wine experts and wineries. All the collected data were used by the designers to create the storytelling behind the concept. Moreover, the design meets the technical requirements of the local wine producers.
Inspiratsioon: With Giossa Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings that make the bottle unique. Every detail is carefully thought to ensure the feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.
Projekti kestus: The project started middle of 2021 in Gentlebrand company based in San Vendemiano and was finalized in order to be exposed at the Drinktec tradeshow in Munich in September 2022, where technical experts in the beverage industry from all over the world could appreciate the aesthetical and technical features of Giossa bottle design.
Tööprotsess: Giossa design incorporates different process technologies like the production of a glass bottle with complex decorations, a label made of high-quality premium papers and eye-catching graphics. It’s made with modern production techniques to obtain a unique design linked to the territory and heritage of the wine.
Patendid: Patented. 8700512. Gentlebrand. 2021. EUIPO (European Community)