Disainilahendus Shacheng Laojiao Pakend, autor Wu Yao

Disainilahendus Shacheng Laojiao Pakend, mille autor on Wu Yao, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Shacheng Laojiao Pakend

disainer: Wu Yao

Klient: Huailai Great Wall Wine Marketing Co., Ltd

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #148928

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Shacheng Laojiao Pakend

Sama pudelikujuga pudelil on kaks värvi: üks punane ja üks kollane. Pudeli korpusele on maalitud Shachengi looduslikud ja ökoloogilised pruulimisomadused. Pruulimise toorained ja pruulimisprotsess on piiritletud punaste pudelite jaoks kasutatava valge kuldniidiga. Väliskarbi põhja värv on kollane ja punane. Kollane inspiratsioon pärineb Qingi dünastia Yongzhengi perioodi kollasest glasuurist ja punane Kangxi perioodi Langyao punasest.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Shacheng Laojiao Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Shacheng Laojiao Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Shacheng Laojiao Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Mõõtmed ja pakend: 320mm x 285mm x 110mm
Sildid: Packaging,Gift box，wine，Shacking,Old Cellar
Tootmistehnoloogia: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Disainiülesanne: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Uurimistöö: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiratsioon: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Projekti kestus: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Tööprotsess: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Meeskonnaliikmed: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao