Disainilahendus Reshock Coffee Toote Pakend, autor Weiche Wu

Disainilahendus Reshock Coffee Toote Pakend, mille autor on Weiche Wu, on kõrgelt hinnatud 2023 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2023

Reshock Coffee Toote Pakend

disainer: Weiche Wu

Klient: Reshock Coffee

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Reshock Coffee Toote Pakend

Reshock Coffee on Chiayi maakonnast pärit Taiwani bränd. Asutaja valib välja Ali mäestikus kasvatatud kvaliteetsed kohvioad ja tutvustab neid maailmale. Reshock Coffee disain on inspireeritud päikesetõusu vaate ilust mäel. Logo illustreerib selle kauni vibratsiooni atmosfääri. Kinkekarp esitleb päikesetõusu väljenduse teekonda ning sisepakendid näitavad selle tohutu maa loodus- ja kultuurielemente. Karbi lahti võttes ei saanud sa mitte ainult maitsta seda kvaliteetset kohvi, vaid kogeda ka seda muljetavaldavat päikesetõusu hetke mäelt.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Reshock Coffee Toote Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Reshock Coffee Toote Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Reshock Coffee Toote Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Mõõtmed ja pakend: 420 mm x 200 mm x 40 mm
Sildid: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Tootmistehnoloogia: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Disainiülesanne: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Uurimistöö: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiratsioon: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Projekti kestus: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Tööprotsess: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patendid: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Meeskonnaliikmed: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Piltide autorid: Photographer: Weiche Wu