Disainilahendus Chilled Milk Karp, autor Kazuo Fukushima and Haruka Takeuchi

Disainilahendus Chilled Milk Karp, mille autor on Kazuo Fukushima and Haruka Takeuchi, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2023

Chilled Milk Karp

disainer: Kazuo Fukushima and Haruka Takeuchi

Klient: Meiji China Investment Co.,Ltd.

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Chilled Milk Karp

Maitsvat värsket piima saavad pakkuda vaid heas keskkonnas kasvanud lehmad. Ja lehmadel on vaba juurdepääs segasöödale, mis sisaldab hästi tasakaalustatud toitaineid. Inspiratsiooniks on selle toote kvaliteetsed lehmad. Kõrge kvaliteet väljendub kuldses värvitrükis ning käsitsi joonistatud illustratsioonid väljendavad looduse maitsekust. Lisaks väljendab rohi lehma suus head sigimiskeskkonda. Kuldne lehmamärk on selle toote sümbol. Ja see sobib Hiina turule.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Chilled Milk Karp on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Chilled Milk Karp peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Chilled Milk Karp on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Mõõtmed ja pakend: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Sildid: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Tootmistehnoloogia: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Disainiülesanne: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Uurimistöö: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiratsioon: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Projekti kestus: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Tööprotsess: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patendid: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Meeskonnaliikmed: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Piltide autorid: Photographer: Zhu Jie