Disainilahendus Odaya Home Pakend, autor Elena Gamalova

Disainilahendus Odaya Home Pakend, mille autor on Elena Gamalova, on kõrgelt hinnatud 2023 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2023

Odaya Home Pakend

disainer: Elena Gamalova

Klient: ODAYA Home

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Odaya Home Pakend

Odaya Home pakend on vajalik selleks, et kajastada kasutatud käsitsi õmmeldud pitsi meisterlikkust ja kaunistuste sümboolset väärtust. Paabulinnu kuju, mis on Odaya Home'i esimese Care and Love kollektsiooni põhielement, on traditsiooniline kodu valvur. Pakendi kujundus arendas paabulinnu kujutise peeneks kuldseks sulgede võrguks, mis meenutab pitsi tegemist. Brändilugu jutustatakse kinkekarbi kaane siseküljel, samas kui õrn pehme paber brändi loosungiga "Sa kuulud ja see on kodu, Odaya Home" tagab õrna mähise sees olevale peenele puuvillasele satiinkangale.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Odaya Home Pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Odaya Home Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Odaya Home Pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Mõõtmed ja pakend: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Sildid: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tootmistehnoloogia: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Disainiülesanne: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Uurimistöö: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiratsioon: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Projekti kestus: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tööprotsess: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patendid: Copyrights belong to Elena Gamalova, 2023.
Piltide autorid: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home