Disainilahendus Pazhu Winery Veinipakend, autor Yanhui Zhang

Disainilahendus Pazhu Winery Veinipakend, mille autor on Yanhui Zhang, on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2024

Pazhu Winery Veinipakend

disainer: Yanhui Zhang

Klient: Wuhan PUFINE Creative Technology Co., Ltd.

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Pazhu Winery Veinipakend

Pazhu veinitehas on pakendidisain Tiibetis toodetud viinamarjaveinile. Välimine karp järgib Potala palee arhitektuuristiili ning peamiste värvidena on kasutatud okerpunast ja kivikollast. PET-etikett on valmistatud üheksavärvilise ultraviolettrükitehnikaga. Piirkondlikus stiilis on kujutatud õnnistoovaid mustreid, palvelippe, viinapuuväätisid ja kohalikke loomi. Number 3716 viitab veinitehase asukoha kõrgusele merepinnast. Kui karp ülevalt avada, ilmub nähtavale ümbritsevate mägede kuju. Kinkekarbi mõõtmed on 112 x 112 x 380 millimeetrit.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Pazhu Winery Veinipakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Pazhu Winery Veinipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Pazhu Winery Veinipakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Mõõtmed ja pakend: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Sildid: Tibet, extremely high altitude, national features, Pazhu Winery
Tootmistehnoloogia: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Disainiülesanne: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Uurimistöö: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiratsioon: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Projekti kestus: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Tööprotsess: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Meeskonnaliikmed: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang