Disainilahendus Jiao Yu Gin Džinnipudeli pakend, autor Laizhou Distillery

Disainilahendus Jiao Yu Gin Džinnipudeli pakend, mille autor on Laizhou Distillery, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Jiao Yu Gin Džinnipudeli pakend

disainer: Laizhou Distillery

Klient: Laizhou Distillery

Auhind Hõbeauhind A' Design Award kategoorias Pakend

39,327

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #154181

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Jiao Yu Gin Džinnipudeli pakend

Jiao Yu Gin on pakendidisain, mis on loodud Hiinas Sichuanis valmistatud džinnile. Taevasinisel klaaspudelil on sale kaarjas korpus, mille pinnal on bambuspunutise reljeefid. Reljeefid viitavad Sichuani ja Chongqingi piirkondade bambuspunumise kultuurile. Reljeefne pind tagab mugava haarde ja kihilise puutetunnetuse. Biolagunev bambuspaberist etikett esitab tooteinfo selges paigutuses kontrastsete värvidega. Pudelit sulgeb tammepuidust kork, mis võimaldab pudeli pärast iga serveerimist uuesti sulgeda. Klaasi, etiketti ja korki saab taaskasutusse suunata.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Jiao Yu Gin Džinnipudeli pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Jiao Yu Gin Džinnipudeli pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Jiao Yu Gin Džinnipudeli pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Mõõtmed ja pakend: product dimensions, 76 mm x 76 mm x 279 mm
Sildid: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Tootmistehnoloogia: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Disainiülesanne: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Uurimistöö: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiratsioon: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Projekti kestus: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Tööprotsess: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Meeskonnaliikmed: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen