Disainilahendus Martial Essence In Brew Alkoholipakend, autor Zhejiang Sci-Tech University

Disainilahendus Martial Essence In Brew Alkoholipakend, mille autor on Zhejiang Sci-Tech University, on kõrgelt hinnatud 2024 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2024

Martial Essence In Brew Alkoholipakend

disainer: Zhejiang Sci-Tech University

Klient: Zhejiang Sci-Tech University

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Kirjeldus: Wushu olemus pruulingus on pakendidisain Laojiuhanile, destilleeritud alkoholijoogile Yongjiast, Wenzhoust. Disain kasutab peamise visuaalse elemendina Fenglini lõunapoolset rusikastiili, kohalikku võitluskunsti. Kuldsed jooned kujutavad kuut klassikalist liigutust ning toote nimi on kirjutatud paksus kalligraafilises kirjas. Tilgamuster viimase tähemärgi all viitab destilleerimisprotsessile. Pudelil on must matt viimistlus ja kuldne metallist kork. Pudel ja kork on kaunistatud mägede ja jõgede motiividega, mis lisavad piirkondlikku iseloomu ning libisemiskindlat haaret. Pudeli maht on 500 milliliitrit.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Martial Essence In Brew Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Martial Essence In Brew Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Martial Essence In Brew Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Mõõtmed ja pakend: Bottle: 500ml
Sildid: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Tootmistehnoloogia: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Disainiülesanne: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Uurimistöö: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiratsioon: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Projekti kestus: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Tööprotsess: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Meeskonnaliikmed: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang