Disainilahendus Challenger Alkohoolse joogi pakend, autor Yao Wu

Disainilahendus Challenger Alkohoolse joogi pakend, mille autor on Yao Wu, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Challenger Alkohoolse joogi pakend

disainer: Yao Wu

Klient: Beijing Wuyao Cultural and Creative Co. Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Challenger Alkohoolse joogi pakend

Challenger on kahe kangete alkohoolsete jookide pudeli pakendidisain. Disain toetub kahele klassikalisele Hiina mütoloogilisele loole – Nezha Draakonipalees ja Wukong Taevapalees – ning annab edasi julgust väljakutseid vastu võtta. Pudelid on oranži ja sinist värvi ning kannavad temaatilisi illustratsioone. Karp on tumesinine kuldsete äärtega ning selle esiküljele on trükitud Wukongi ja Nezhat kujutavad elemendid, mis on teostatud reljeeftrüki ja kuldfooliotrükiga. Karp avaneb kahepoolse uksena 60-kraadise kaldnurga all ning seisab seejärel tasasel pinnal püstiasendis.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Challenger Alkohoolse joogi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Challenger Alkohoolse joogi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Challenger Alkohoolse joogi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Mõõtmed ja pakend: Packaging box 30cm*12cm*22cm.
Sildid: Challenger, Package design, Chinese Mythology, Chinese spirits
Tootmistehnoloogia: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Disainiülesanne: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Uurimistöö: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspiratsioon: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Projekti kestus: The project began in May 2022 in Beijing and was completed in July 2022.
Tööprotsess: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Meeskonnaliikmed: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao