Disainilahendus Maquera 50cl Infuseeritud Likööripudel, autor Guillaume Tiravy

Disainilahendus Maquera 50cl Infuseeritud Likööripudel, mille autor on Guillaume Tiravy, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Maquera 50cl Infuseeritud Likööripudel

disainer: Guillaume Tiravy

Klient: Maquera

Auhind Hõbeauhind A' Design Award kategoorias Pakend

42,679

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #155986

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Maquera 50cl Infuseeritud Likööripudel

Ardeche'i südames, eraldatud Prantsusmaa piirkonnas, sünnib infuseeritud likööripudel. Maquera pakend loob otsese ühenduse entusiastidega, tutvustades mahutit, mis on sihilikult kavandatud uueks koduseks infusiooniks pärast algse sisu nautimist. Vahetatav etikett kattub sõeltrükiga, luues asümmeetriat. Vastupidavatest materjalidest valmistatud, muutub see lõputult korduvkasutatavaks. See lähenemisviis vastab tarbijate muredele, eristades toodet riiulil ja olles samal ajal täielikult jätkusuutlik.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Maquera 50cl Infuseeritud Likööripudel on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Maquera 50cl Infuseeritud Likööripudel peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Maquera 50cl Infuseeritud Likööripudel on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: After savoring the original beverage, the design encourages consumers to repurpose the bottle by infusing their own liquor. The packaging consists of two layers: screen-printed 'neutral' features and a slim horizontal label for specific details. The latter can easily be replaced with writable tape, enabling the recipe and the date of the new infusion to be noted. Thanks to sturdy materials, the bottle becomes infinitely reusable.
Mõõtmed ja pakend: Overall dimensions:
- Diameter: 85.8 mm
- Height: 177.4 mm
- Capacity: 50 Cl

Parts dimensions:
- Glass: h. 161.4 mm / diam. 85.8 mm
- Wood: h. 16 mm / diam. 39 mm
- Cork: h. 20 mm / diam. 20 mm
- Label 1 (natural white paper): 24 x 115 mm
- Labels 2 (natural white paper): 75 x 32 mm

Suppliers:
- Labels: LabelPix
- Corks: Laffite Liege
- Screen printed bottles: Univerre Pro Uva SA

- The cork label is manually embossed during bottling.
Sildid: Liquor, infused liquor, maquera, packaging, guillaume tiravy, wa, designer, Geneva, Switzerland
Tootmistehnoloogia: The bottle places emphasis on natural materials that are locally sourced. The primary goal is to ensure durability through repeated use. The secondary objective is to minimize its carbon footprint from the beginning to the end of the production chain. The paper labels, along with the beech wood and cork cap, are manufactured in France, while the glass bottle originates from neighboring Switzerland. The suppliers played a predominant role in the success of this project.
Disainiülesanne: Three constraints stood out among the others. First, the bottle had to distinguish itself from others. Second, it needed to showcase the color of the beverage as much as possible. Third, it had to be reusable for consumers. The solution was to separate generic information through screen printing on one side and specific information about a vintage on a label on the other, solving all the challenges.
Uurimistöö: Research was conducted empirically, in the field, as close as possible to consumers. The primary goal was to understand their desires, habits and consumption patterns. Participating in their experiments and discussions, writable tape became essential to convey information on a reused bottle. A dozen prototypes were then submitted for approval to these enthusiasts, as well as to the primary stakeholder, the master infuser.
Inspiratsioon: Infusing liquor is a hobby that brings together a large community of passionate individuals. Maquera master infuser aimed to establish a direct connection with them. When purchasing liquors, they have an intention to reuse the bottle in the future. They seek robust materials and ample space to apply writable tape, allowing them to remember the date of infusion and the exact recipe. Another significant inspiration for Maquera is its namesake: the maquis.
Projekti kestus: This project launched in May 2022 in Occitanie, France, shortly after the official registration of the Maquera brand. It took time to earn the owner's trust, undergoing several vintages and as many iterations before reaching the final version, which was achieved one year later in May 2023.
Tööprotsess: 1. The bottle stands out on the shelf due to its asymmetric design. 2. It offers a satisfying visual, tactile, and auditory experience when pouring a drink. 2. Once emptied, the bottle can be washed while preserving the intact screen printing. 3. It can then be filled with the consumer's preferred liquor and ingredients to welcome a new infusion. 4. The main label can be replaced with writable tape, allowing the consumer to add their own indications.
Patendid: The brand Maquera and its logo have been registered. The copyrights belong to TIRAVY Guillaume, 2022.
Piltide autorid: Image #1: 3D artist Guillaume Tiravy
Image #2: 3D artist Guillaume Tiravy
Image #3: 3D artist Guillaume Tiravy
Image #4: Photographer Guillaume Tiravy
Image #5: 3D artist Guillaume Tiravy