Disainilahendus Tamausagi Pudelitee, autor Hisamichi Kasai

Disainilahendus Tamausagi Pudelitee, mille autor on Hisamichi Kasai, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Tamausagi Pudelitee

disainer: Hisamichi Kasai

Klient: Shunbin inc.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Tamausagi Pudelitee

Tamausagi on pudelisse villitud Jaapani tee, mis on pruulitud Uji Gyokuro teest, mida valmistatakse Kyoto traditsioonilise Uji meetodiga. Pudeli lihtne vorm on inspireeritud wabi-sabi'st, Jaapani lihtsuse esteetikast. Sümboliks on jänes, kes juhatas Uji kaitsejumalat. Pudelil on kujutatud kuuvalget ööd õhukeste pilvedega, mis viitab Gyokuro meetodile, kus teelehti varjatakse päikese eest. Kaunistuseks on kasutatud kareda tekstuuri ja tagasihoidliku läikega kuldset dekoori. Must pudel blokeerib valgust ja kaitseb teed. Karbis olev ümmargune aken toob esile jänesesümboli.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Tamausagi Pudelitee on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Tamausagi Pudelitee peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Tamausagi Pudelitee on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Mõõtmed ja pakend: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Sildid: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Tootmistehnoloogia: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Disainiülesanne: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Uurimistöö: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Inspiratsioon: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Projekti kestus: This brand was launched in Kyoto, Japan in September 2020.
Tööprotsess: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Patendid: Trademark: 2023 Kyoto Tea Cooperative
Meeskonnaliikmed: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Piltide autorid: Shunbin Co., Ltd.