Disainilahendus The Ancient Mexicans Näituse identiteet, autor Eduardo Guizar Vukovich

Disainilahendus The Ancient Mexicans Näituse identiteet, mille autor on Eduardo Guizar Vukovich, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Kultuuripärandi ja kultuuritööstuse disain.

HõbeKultuuripärand· 2024

The Ancient Mexicans Näituse identiteet

disainer: Eduardo Guizar Vukovich

Klient: Universidad de Monterrey

Auhind Hõbeauhind A' Design Award kategoorias Kultuuripärand

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Teosest The Ancient Mexicans Näituse identiteet

The Ancient Mexicans on graafiline identiteet Mehhiko hispaaniaeelseid kultuure tutvustavale püsinäitusele Kirdemuuseumis (Museum of the Northeast) Monterreys, Mehhikos. Identiteet põhineb tähtkujude kontseptsioonil. Valitud eksponaatide kujutistele asetati punktivõrgustik ning ruutude ja nende variatsioonide abil loodi iga kultuuri ja teema jaoks piktogrammid. Piktogramme peegeldatakse ja korratakse, moodustades mustreid, mis toimivad moodulitena ja kohanduvad iga rakendusega. Näitusesisene infodisain toetab külastajakogemust.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

The Ancient Mexicans Näituse identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Ancient Mexicans Näituse identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Ancient Mexicans Näituse identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Mõõtmed ja pakend: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Sildid: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Tootmistehnoloogia: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Disainiülesanne: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Uurimistöö: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Inspiratsioon: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Projekti kestus: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Tööprotsess: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Meeskonnaliikmed: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez