Disainilahendus Green Field Watchmen Riisi pakend, autor Peng Guozhi

Disainilahendus Green Field Watchmen Riisi pakend, mille autor on Peng Guozhi, on kõrgelt hinnatud 2024 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2024

Green Field Watchmen Riisi pakend

disainer: Peng Guozhi

Klient: Peng Guozhi Strategic Packaging Studio

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #159138

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Värvid

Disain

Teosest Green Field Watchmen Riisi pakend

Selle ökoloogilise riisi seeria pakendidisain põhineb samuti sügavatel strateegilistel arusaamadel. Hiina majanduse kiire arengu tõttu peavad Hiina tarbijad riisi ostmisel esmatähtsaks ohutust ja maitset. Märgates, et ökoloogilise riisi kaubamärgid rõhutavad peamiselt ohutust, tunnistamata maitsvuse suuremat väärtust, andis meeskond kaubamärgile nimeks Green Field Watchmen. Meeskond rõhutab müügiargumenti, et ökoloogiline riis on maitsvam, mis kajastub ka selle seeria loomises.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Green Field Watchmen Riisi pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Green Field Watchmen Riisi pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Green Field Watchmen Riisi pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Mõõtmed ja pakend: Width 245mm xDepth 90mm x Height 340mm
Sildid: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Tootmistehnoloogia: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Disainiülesanne: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Uurimistöö: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspiratsioon: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Projekti kestus: October 2023,launched in Hangzhou, China.
Tööprotsess: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Meeskonnaliikmed: Peng GuoZhi