Disainilahendus MG Next Generation Autoomaniku kaasrakendus, autor Star and Saic Oimt

Disainilahendus MG Next Generation Autoomaniku kaasrakendus, mille autor on Star and Saic Oimt, on kõrgelt hinnatud 2024 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Kasutajaliidese, interaktsiooni ja kasutajakogemuse disain.

KuldKasutajaliides· 2024

MG Next Generation Autoomaniku kaasrakendus

disainer: Star and Saic Oimt

Klient: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Kasutajaliides

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Disain

Teosest MG Next Generation Autoomaniku kaasrakendus

MG Next Generation on autoomanikele mõeldud kaasrakendus, mis on loodud mobiiltelefonidele ja nutikelladele. Rakendus koondab mitu piirkondlikku rakendust üheks globaalseks tooteks. Funktsioone saab kohandada asukoha ja sõidukimudeli järgi, nii et iga omanik saab personaliseeritud tööriistakomplekti. Kolmemõõtmelist automudelit kuvatakse virtuaalses garaažis ning kuusnurksed vidinad järgivad brändi identiteeti. Külalisrežiim võimaldab ka ilma autota inimestel enne otsuse tegemist peamiste funktsioonidega tutvuda.

Tunnustus

Auhinnast Kuldauhind A' Design Award

MG Next Generation Autoomaniku kaasrakendus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. MG Next Generation Autoomaniku kaasrakendus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. MG Next Generation Autoomaniku kaasrakendus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Sildid: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tootmistehnoloogia: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Disainiülesanne: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Uurimistöö: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiratsioon: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Projekti kestus: up to 6 month, China
Tööprotsess: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Meeskonnaliikmed: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Piltide autorid: Star