Disainilahendus Catvas Kassi kraapimislaud, autor Livelyhood Ltd.

Disainilahendus Catvas Kassi kraapimislaud, mille autor on Livelyhood Ltd., on kõrgelt hinnatud 2024 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Lemmikloomahoolduse, -mänguasjade, -tarvikute ja loomatoodete disain.

RaudLemmikloomahooldus· 2024

Catvas Kassi kraapimislaud

disainer: Livelyhood Ltd.

Klient: Livelyhood

Auhind Rauaauhind A' Design Award kategoorias Lemmikloomahooldus

33,791

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #159966

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Catvas Kassi kraapimislaud

Catvas on uudne lemmikloomatoode, mis muudab kraapimise hävitavast käitumisest loovaks protsessiks. See annab nii inimestele kui ka kassidele võimaluse koos oma elukeskkonda kujundada. Spetsiaalselt disainitud kahekihiline kangas toob kassi kraapimise käigus järk-järgult esile unikaalse maalilaadse efekti. Vahetatavaid kangast kraapimispaneele ei visata enam lihtsalt ära, vaid need toimivad mälestusena, mis kunstilisel viisil jäädvustab ja säilitab kassi elujälgi.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Catvas Kassi kraapimislaud on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Catvas Kassi kraapimislaud peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Catvas Kassi kraapimislaud on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Mõõtmed ja pakend: 300 mm x 430 mm x 370 mm
Sildid: Cat Painting, Pet Product, Co-creation Across Species
Tootmistehnoloogia: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Uurimistöö: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiratsioon: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Projekti kestus: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Tööprotsess: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Meeskonnaliikmed: Mingye Wang
Xuyang Zhang
Xiaofang Li